Our email campaign team copywrite and design eye-catching and engaging emails that will stand out in the inbox and make the teachers and decision makers engage with your campaign. We’re proud to say that emails created by the School Mailings team can gain over 20% higher engagement rates than emails created by our clients.
Click on the images below to find out a bit more about each email campaign and to see the full email created by the School Mailings team. If you have any questions about our copywriting and design service, you can contact us at any time on info@schoolmailings.com
Principals booked a multi-channel marketing campaign which included a series of postal mail and email sends to launch their catering service to a new geographical area. We worked with them to devise a strategy for the overall campaign that would let them tell a story across the sends.
Their brand voice is personal and a little quirky, and we wanted to reflect that in the copy we created for them. The design of the email mirrors the postcard our designers created for them to keep the message consistent and on brand.
Superschools wanted to create an email that relied as much on images as it did on the text to convey their message. This meant that the copy had to be as tight as possible, and completely on point. The focus was placed on clear and timely calls to action to direct readers to the website.
We love Surf Snowdonia’s funky and modern branding and we wanted to make sure we matched this in their email content. The copy reflects the tone across all their written communications and covers everything the client wanted to say as succinctly as possible.
This email makes good use of images to quickly display the benefits of the product. In a busy inbox, it’s important to focus on benefits rather than specific features when selling a particular product.
As the first email send in a long-term branding campaign, Future Digital wanted to ensure that their content added value. They knew they would have time to promote their product once they’d introduced themselves and established a relationship with their readers. The copy in this email needed to match the style and tone of the whitepaper it was linking to.
This was the final email in a series that we created for Kevin Mayhew. They have a diverse offering and wanted to get this across to schools throughout the course of their campaign. We helped them to devise a content plan and kept the message relevant.
This is an example of an image heavy email with very little text content that worked really well. Clients often ask us how much text to include, and while there is no definitive answer, the general rule is often ‘less is more’.
We really enjoyed working with Kellogg’s to create this bright and eye catching email design. The email uses simple block colours in the background to break up the text, and draws focus to the main call to action with lots of white space around it.
Having worked with Fourth Monkey on many successful campaigns in the past, we understand their motivations and branding well. This email needed to cover a lot of information and split its focus over several areas. We helped the client to prioritise the message to ensure the most important information was at the top of the email where it was more likely to be seen.
